由双11想到的
双十一”零点刚过,“猫狗”战火再燃,从刚刚出来的数据看,两家在2020年的双十一大战中,仍旧是非常胶着。
11月1日00:00至11月11日00:09,京东11.11全球热爱季累计下单金额突破2000亿元,再一次创造了纪录,牢牢锁定主场地位。
京东大数据显示,辽宁省实力跃居全国购买力第6位。
2020年京东11.11期间,辽宁省成交额同比增长表现迅猛。从销量来看,该省热销产品TOP5为:手机通讯、家用电器、电脑办公、汽车用品、运动户外。
购买力最强的城区为:沈阳、大连、鞍山、锦州、抚顺;
购买力最强乡镇为:瓦房店、海城、普兰店、庄河、兴城;
从“剁手力”看,辽宁省的沈阳和大连一直“互不服气”,去年11.11时沈阳以较大优势领先(成交额),但在今年,大连“奋起直追”,将差距逼近到10%以内,看来沈阳要加把劲才能坐稳老大位置啊!
总体上,两城引领了全省的消费恢复与升级过程:除3C类操持高增长外,大家电的消费恢复意味着楼市在一定程度上复苏,而小家电的需求的持续高涨则意味着人们在疫后对生活品质的进一步追求。
2020年“双11”战绩
2019年“双11”战绩
2019年的双十一已经拉开序幕,在消费者疯狂剁手的同时,各电商平台也使出浑身解数,期望能在这场全民狂欢中能分得一杯羹。
截至发稿,天猫、京东、苏宁都公布了各自的双11战报,但拼多多的战报仍未发布。
2019年天猫双11,开场仅14秒成交额破10亿,1分36秒交易额超100亿元,1小时3分59秒直接破1000亿。
这个速度再次刷新天猫双11成交总额破1000亿的纪录:2018年天猫双11购物狂欢节上,开场21秒破10亿,2分05秒破100亿,1小时47分26秒破千亿。

看到这样的成绩,2019年9月卸任阿里巴巴集团董事局主席职位的马云,在看台上笑得合不拢嘴。

截至双11凌晨1点,广东、浙江、江苏的消费者天猫下单金额位列中国各省(市)前三,2019天猫双11成交额过亿的品牌达到84个,包括苹果、华为、耐克、小米、戴森、优衣库、波司登、三只松鼠等。
据悉,今年天猫双11,品牌商家首发了超100万款新品,天猫及淘宝总裁蒋凡表示,今年双11是特别的一年,过去的两年,用户规模在快速增长,“今年预计手淘的DAU(日活)将超过5亿的数字,或实现增加1亿新用户的目标。
2009年之前,11月11日还只是“光棍节”的代名词,彼时的天猫还叫淘宝商城。那一年的双11,全天销售额只有5200万。当年参与活动的27个品牌也许并不知道,那场“促销”将开启电商行业的一个全新时代。
而十年后的今天,预计有超过5亿用户参与天猫双11,访问手机淘宝和手机天猫的的用户将增长1亿。这也意味着,三分之一的中国人和一半的中国消费者都可以说:这一天,我参加了一个千亿级的大项目!
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