人性新零售与社群经济现状

作者: 何朱必 分类: 新零售 发布时间: 2019-05-02 07:54

中国信息化的发展,可以说在相当大的程度上为经济注入了新的活力,一些头脑灵光意识到生意本质的人,打破了传统的生意渠道方式,利用新媒体开启了不同于淘宝、京东等电商平台的创业之旅。

 

二三年内一些以微商、社交电商为名头的新型商业模式悄然兴起,成就了一批大佬,年销10亿、20亿的那些新品牌业绩让人瞠目结舌。

 

“俏十岁”玩到高峰时,回款一度达到10几个亿。现金预付,无拖欠,无账期,新的商业模式瞬间引爆市场。

 

看一下这些小白创业的骄人战绩

 

但是2018年很多传统企业也想转型构建自已的新媒体渠道系统,但是发现红利期已过,烧的钱不少,结果差强人意。部分微商从业者也开始离开这个行业,传统渠道对微商的关注度骤减……

 

纵观一下现在社交电商存在的问题:

 

1、运营商的短视行为,浮躁的社会背景下,产生了浮噪的运营模式,微商抓住的是人性中最暗黑的弱点:懒、贪、好逸恶劳的人性,采用二级或三级的分销体系,给进入系统的人创造了简单分享就能创业,舒适创业,还能赚大钱的神化。比传统的创业要轻松百倍。无需过多资金、库存成本。这些诱人的造富梦吸引着小白们空手套白狼的热情。

 

2、炫富在前,造富还在路上,无时无刻不在高调炫富,反常态的营销理念无时不刻不在刺激着人们对财富渴望的神经,更容易产生轰动效应。

 

3、哗众取宠式的营销方式,足够抓眼球

 

为什么会造成现在的局面呢?社交电商现在才兴起难道就是严冬了吗?

其实不然,社交电商依然是三至五年期的市场红利,而且没有开发全面,前面的试水的大佬们给了社交电商走向成功积累了一部份宝贵经验,至少让我们知道社交电商是风口,但是路不能走偏。

什么是社交电商,很容易理解,社交为本,具备一定的社会功能,再附加成交系统,才能称之为社交电商。但是现在多数做社交电商的定位就存在问题。qq、微信、新浪微博、海外的 facbook 为什么有强大的生命力,不是三四年就夭折 短命鬼?因为他们具有强大的社交能力,而不是专注于如何卖产品,人是群居动物,每个人都有社交的基本需求,这是最重要的人性。

目前90%社交电商只能称之为普通电子商务,包括现在很多人在建群、做微商,那只是将原来卖产品的渠道重新布局到了线上而已,并不是把产品发布到自已的朋友圈产生成交就叫社交电商,从根本来讲是一种透支自已的人脉资源,透支自已几十年的信任系统,而对于一些产品有问题的还在做营销的人来讲,影响是致命的,不可逆的。

炫富、炒作 虽赚足眼球,但是也招致足够的反感,一个品牌企业想在社会上立足,不是光赚钱就可以的,不能违背公序良俗,要经营自已的美誉度,这些才是企业长治久安的根基和无形资产。

一个好的模式,除了可以造富的神化外,如果想长久,一定要解决核心痛点,是刚需、具有笼断性、让对手无法跟进,任何交易的前提都是信任为基础,而不是仅以产品线为主题,产品只是和用户之间衔接的纽带,让用户成为死忠粉,而不是割韭菜。

未来最能持久的新零售模式必须是人性新零售,没有人性需求,没有人性运作模式的所谓社交新零售,只会让财富积累与新零售变成短期行为,甚至是违法违规,伤害人脉又伤害自己。

如果觉得我的文章对您有用,请随意赞赏。您的支持将鼓励我继续创作!

20条评论
  • Stephanie

    2019年7月17日 下午12:05

    Hey There. I found your blog using msn. This is a really well written article.
    I’ll be sure to bookmark it and come back to read more
    of your useful information. Thanks for the post.
    I’ll definitely comeback.

  • Lelia

    2019年7月17日 上午9:24

    If some one wishes to be updated with latest technologies afterward
    he must be go to see this website and be up to date all the time.

  • Velma

    2019年7月17日 上午1:44

    Hello there! This post could not be written much better!
    Looking at this post reminds me of my previous roommate!
    He constantly kept talking about this. I’ll send this article
    to him. Fairly certain he will have a great read. Thank you
    for sharing!

  • Trista

    2019年7月16日 下午4:18

    Hey there! I know this is kinda off topic however , I’d figured
    I’d ask. Would you be interested in exchanging links or maybe
    guest authoring a blog post or vice-versa? My blog covers a lot of the same
    subjects as yours and I believe we could greatly benefit from each other.
    If you’re interested feel free to shoot me an email.
    I look forward to hearing from you! Fantastic blog by the way!

  • Arleen

    2019年7月16日 上午8:41

    Hey there! Do you know if they make any plugins to help with Search Engine Optimization? I’m trying to get my blog to rank for
    some targeted keywords but I’m not seeing very good results.
    If you know of any please share. Thanks!

  • Normand

    2019年7月16日 上午6:24

    magnificent post, very informative. I ponder why the other
    experts of this sector don’t notice this. You
    should continue your writing. I am confident, you have a great readers’ base already!

  • Mireya

    2019年7月16日 上午3:20

    Just want to say your article is as astonishing.
    The clearness to your post is simply excellent and i can suppose you are a
    professional in this subject. Well together with your permission let me to seize your RSS feed to keep up to date with coming
    near near post. Thank you a million and please carry on the
    gratifying work.

  • Marti

    2019年7月16日 上午2:03

    If some one needs expert view on the topic
    of blogging then i propose him/her to visit this blog,
    Keep up the nice work.

  • Donette

    2019年7月13日 下午8:11

    Hi there, this weekend is good in favor of me, because this moment i am reading this impressive educational article here at my home.

  • Princess

    2019年7月13日 下午6:13

    I just like the valuable info you provide on your articles.

    I’ll bookmark your blog and test again here frequently.
    I am quite certain I’ll be informed lots of new stuff proper here!

    Best of luck for the next!

  • Glory

    2019年7月12日 下午11:00

    I’m not sure exactly why but this weblog is loading extremely slow for me.
    Is anyone else having this issue or is it a problem on my end?
    I’ll check back later and see if the problem still exists.

  • Mari

    2019年7月12日 下午8:18

    It’s really very difficult in this full of activity life to
    listen news on TV, therefore I just use world wide
    web for that purpose, and get the hottest news.

  • Rosita

    2019年7月12日 下午2:23

    You can definitely see your expertise within the work you write.
    The arena hopes for more passionate writers such as you who aren’t afraid to say how
    they believe. All the time follow your heart.

  • Edgar

    2019年7月11日 下午9:55

    Magnificent website. Plenty of useful info here. I
    am sending it to a few friends ans also sharing in delicious.
    And obviously, thank you to your effort!

  • Rachel

    2019年7月11日 上午11:01

    I’m not sure exactly why but this weblog is loading incredibly slow for me.
    Is anyone else having this issue or is it a
    problem on my end? I’ll check back later on and see if the problem still exists.

  • Candice

    2019年7月11日 上午1:39

    Appreciate this post. Let me try it out.

  • Lettie

    2019年7月10日 上午6:45

    I could not refrain from commenting. Perfectly written!

  • Lena

    2019年6月29日 上午5:53

    Really when someone doesn’t know after that its up to other people that they
    will assist, so here it takes place.

  • daftar id pro

    2019年5月31日 上午8:17

    I really proud having such a very great writer like you, my pleasure to read and share it to my fellow… http://akunpro.info/

  • 66ceme

    2019年5月11日 下午4:58

    You actually make it seem so easy with your presentation but I find this matter to be really something which I think I would
    never understand. It seems too complex and extremely broad
    for me. I’m looking forward for your next post, I’ll try to get the hang of it! http://www.66ceme.com

发表评论

电子邮件地址不会被公开。