识破互联网经济的坑,预言未来商业认知

作者: 人可工作室 分类: 新零售,更新… 发布时间: 2019-12-01 15:52

黄奇帆痛批消费互联网(视频)

专家型领导评价互联网经济,句句戳心灌髓。近十年来互联网炒作与互联网经济野蛮生长确实很有迷惑性,特别是“盘圈”、“币圈”或各种销套路深、害人不浅,法治社会的今天必须大力整治和理性引导消费才行……

每个人都只能赚到自己认知领域的善财

实体经济受到严重冲击的今天,互联网经济再如此混乱不堪,中等收入陷阱真的把百姓坑苦了……

某客、某步、某币、某盘都领教过了吗!?传销币、资金盘……这些个年头以网赚为噱头,拉人入坑的项目多如牛毛,真可谓是上了一当又一当,当当都有新花样,吃了一亏又一亏,年年都吃不一样的亏!

新一轮互联网经济野蛮生长,除了少数股份制知名品牌公司外,其他星星点点的小平台小公司,或花样翻新的各种项目,都是人心险恶,利益熏心,恶意炒作,每个项目都是一个巨坑,夸大宣导,装佯作秀,玩的都是坑蒙拐骗小妓俩,直销玩成了传销模式、区块链玩成了空气币、现货交易玩成了资金盘……少数赚到钱的人都是大量汲取了无数亏钱人身上的血汗钱(甚至是高利贷),所谓赚到钱的人,也是下面无数难民成就了他,真是”一人功名,万骨枯”,发凶财,互相伤害。

如今的互联网项目就象新冠病毒一样的可怕,必须提高自身的免疫力,强身健体,抵抗入侵……

1959年哈佛大学的两位犹太人研究生发明的几何倍增学在1990年因雅芳直销传入中国后,裂变倍增快速赚钱的蝶变效应被滥用成了各种各样的非法传销或近几年来风糜一时的资金盘,新入坑时没有这些经验教训,等多数人跟进后,就会发现其中隐情,想抽身都来不及……

可悲的是大多数人入坑非法传销、资金盘后,被坑了还犯逻辑性错误用正确裂变倍增的分享经济证明自己的选择没有问题。几何倍增学用在合法直销业或分享经济领域是很好的商业模式或经济数学模型,由此研发的信息系统应用软件也就成了拯救今天市场经济疲软的生产力工具,绝对是助推经济发展的正能量,但凡用在资金盘或非法传销则是坑人害人的,而多数人只知道把别有用心的人在特殊招商群里讲课的话语话术对周围的人又重复一遍,其实是自欺欺人罢了,正因为象大多数想赚钱又不懂行规的人太多了,非法传销和资金盘才会越来越疯狂,多数人除了听听课,被所谓的老师们洗洗脑外,什么都不懂,因此才会有特具魅力的各种场景会销模式,地面会场与网上会场相结合,空中课堂与招商群相挥映,狂轰滥炸,一下子把痴迷的人们搞得晕头转向,盲目跟风,束手无策,乖乖就范……

以”趣步”为典型案例对互联网骗局剖析:①割韭菜:趣步诱导会员花钱买糖果,再把”糖果”的价值炒高,吸引下架解盘,用下家的钱来补上家的成本,露出了一个用运动外衣精心伪装出的庞氏骗局的真相。一旦你步数多一点,就会有人会主动联系你加群,一旦进群,你就发现这个大家都在说别卖糖果,糖果会涨价,然后开始鼓励你拉人头、花钱买糖果投资,买的越多收益越高。同时,平台会设置机制,鼓励用户“投资”。所谓的投资,就是买卖“糖果”,在趣步里,“糖果”就跟网络游戏的装备一样,可以交易,可以升值,当你的级别越高,交易手续费就越低,而你只有发展了足够的下线,才能降低手续费。趣步还不停暗示用户有”糖果”未来就能换更多的钱,让大多数用户压住想提现的心,然后再把”糖果”的价值炒高,哄抬根本不存在的”糖果”的价值,用高额利润诱惑后来者接盘。趣步再这些接盘的通过过拉人、鼓吹吸引下一批接盘者,下下一批接盘者,用后来的资金去填补之前的漏洞……②跑路:等到用户群越来越大,用户的投资越来越多的时候,资金盘就会突然崩盘或跑路,那些没有及时卖出糖果的人,投进去的钱就收不回来了,血本无归。2019年后,趣步开始频频更改游戏规则、关闭交易中心、发布澄清公告,并出现App被从应用商店下架或无法下载、不能置换糖果等问题。也就是说,在被立案前,其实趣步已经显示出了各种类似资金盘跑路的征兆。

互联网经济的思维方式是圈粉,互联网经济就是粉丝经济,只有快速做大粉丝圈的项目上面的策划人才会快速拿到钱。

但凡合理合法又有事业心担当的运营商才会有长远规划,大家参与其中虽然赚慢钱小钱,但平台稳定持久,不会崩盘圈钱跑路,大家做着放心,反之大忽悠给大家洗脑快速赚大钱的项目都要小心被骗,吃一堑长一智。

2019年是新现货交易元年,大家都经验不足,加之监管不严,对交易三方管控不力,就容易出乱子。凡是有担当、有使命感事业心的核心在运作的肯定会是好的商业模式,有好的结果,但凡居心叵测、贼心不死之徒混入平台,利用了平台的许多弱点坑爹这就顺理成章了……都是事后总结,事物就是在矛盾中发展,要成就一番事业,必须要三观正、走正道,要有满满的正能量才行……

作为政府执法而言,这十来年一直都是这样,出事了才立法立规加以限制,不出事就不管也不知道怎么管。对市场主体是“法无禁止即可为”,对政府则是“法无授权不可为”。

通过近两个月的实操经历感受,由深圳市金融办批复监管、腾邦全球商品交易中心搭建交易平台、首票上票方名晟科技负责市场运营的批零摘挂牌现货交易模式出现诸多问题而导致系统快速瘫痪(只有两个月的正常运行时间),目前上二票的华贸公司非常理性处理存在的实际问题,但还是处于摸索前行阶段。因为没有成型或成功前车之鉴,所以2019年现货交易一路走来可谓是磕磕绊绊。从第一阶段的平台运行状况来看,客观上交易所、上票方、交易商三方都经验不足,系统正式上线期间凸显了上票方名晟科技的市场运营能力亟待加强,管理人员缺乏敢于承认错误的行为认知,甚至于面对问题和建议略显“专横跋扈”,当然也有交易中心的服务体系急需完善,处理问题的效率更需提高,最后也有部分交易商主观方面的原因,自我定位出现偏差,投机钻营行为才是主要原因,加之政府监管不力,很容易出乱子。然而,面对于依法合规运行的现货交易行业,腾邦交易中心的金字招牌、上票方的积极努力、交易商们的去伪存真、汰劣留良,加之全国市场的巡回招商,相信展望现货交易未来,一定足够精彩。

其实大家都很看好腾邦。先机可能是陷阱,关键是要把握现货交易入场时机,任何投资都是讲究机遇,讲究入场时间。经济市场自古以来都是优胜劣汰机制,从古至今商业就不是人人都能分到蛋糕的慈善福利事业。因此当所有人都知道市场赚钱的时候,入场已经晚了。腾邦现货交易一直灌输给投资人的思想,也是选择最恰当的入场时机,才能越早站在财富金字塔的顶端。因此,腾邦现货交易也是希望投资者能够尽快的掌握现货交易的赚钱模式,及早拿到收益。那么,什么时候才是入场的最佳时机呢?有句名言说的好,种一棵树最好的时间是十年前,其次是现在。永远不要因为错过之前的机遇而惋惜,更不要因此耽误了眼前的大好时机。2017年后的新现货交易市场正在开始回暖,中国从90年代初期开始放开现货交易市场后,经过二十多年的发展也渐渐成熟起来。早期入场的人不乏身价过亿的成功淘金者,但如今入场也为时不晚,只要慧眼识英雄,选择平台、跟对人、做对事,相信就能拿到结果。

现货交易的本质其实就是资金分配。腾邦现货交易主张将线下零售模式转换为线上交易,是顺应了如今互联网的大局势,一来打破了地域、商品的限制,二来也大大缩短了交易的周期,让投资人的资金可以得到快速的流通,从而带来源源不断的收益。腾邦现货交易告诫大家,现货交易并不是一味的赚快钱、短线投资。虽然腾邦现货交易的平台模式非常简单,新手最快5分钟就可以上手单飞,不需要设K线、大盘等复杂的操作,可以帮助陌生投资者更快速、更精准的找到投资项目。但对于整个现货交易的节奏来说,腾邦现货交易还是建议能够长期持有,跟着发心好的人做事,起心动念,都想平台稳定持久,宁可慢点、稳点,就是每天赚点小钱,持久稳定才是王道。

一个行业的崛起必定伴随着风雨和坎坷,但若一味的鲜花、鸡血、忽悠和马屁终究是要被残酷的现实所葬送。待其监管方、平台方、上票方、交易方逐渐磨合找准各自角色定位,完善监管约束机制,相信腾邦现货行业的春天就在2020年的春天。

卡耐基说人性有88个弱点,那么到底什么是人性呢?一句话:“吃、喝、拉、撒、睡;坑、蒙、拐、骗、偷”十个字阐释了人类人性。人生两大本领:一洞察人性,二看穿规律。规律是天道,人性是人道,它们的合力就是天机。个人的欲望越浅,对天机洞察的就越深。

洞察人性

在中国,大家永远都会同情弱者。只要你是弱者,哪怕不占理,也一定可以博取大家的同情。同样,大家永远都会嫉妒强者,无论你多么牛逼,多么有理,如果据理不让人,不懂的示弱,就会成为万夫所指。在中国,越成功越需要慎言慎行,如履薄冰;越弱小越可以胆大妄为,可以野蛮生长。而很多人却搞颠倒了:年轻的时侯做事畏首畏尾,最终一无所成;成功的时侯却胆大妄为,最后终于栽倒。在中国,如果你想独占一切,不留余地给别人,那么你的一切就会被清空;如果你有功却什么都不想要,最后什么都是你的。在中国,越聪明的人越需要下笨功夫,只有笨的人才需要走捷径;如果聪明的人也选择走捷径,一定会遭到天谴。在中国,越有才华的人,越需要深入群众,越不能傲慢,如果有オ华的人脱离大众,定会穷困潦倒,孤独终老。在中国,最怕的不是对手太强,而是遭人忌妒。千万不要在别人失意的时候炫耀你的得意。64卦里只有一个卦象没有灾,那就是谦卦,做人一定要学会示弱,只要示弱就会远离各种算计和是非,做人一定要低调在中国,大家永远都只愿意和强者合作,所以在做事的时候一定要高调,只有高调才能吸引更多的资源。所谓”人之道,损不足而奉有余”,你越弱别人越远离你;你越强别人越愿意把资源交给你,所以做事一定得高调。在中国,当你强对方很多的时候,对方会羨慕你,你强对方一点的时候,对方一定会忌妒你。离你远的人羨慕你,离你近的人则会忌妒你。所以“远交近攻”这个纵横战略对于我们个人来言也适用。在中国,几乎所有的人都不甘于平凡,每个人都想实现逆袭。所以必须要给底层人留出上升的通道,比如高考、创业。这样既保证了社会的循环性和活力,又给每一个人提供了奋斗的源动力。也正因为如此,中国是一个不断洗牌的社会,千万不要指望能有一天享受安逸的生活,那就是你走下坡路的开端。在中国,富不过三代、也穷不过三代,每个人都有机会致富,每个人都有机会体验贫穷,轮不到你也能轮到你孙子,每个人的命运都是绝对公平的,只是每个人所处的阶段不一样而已。在中国,由于公司的管理不是靠制度和系统,而是靠人,不是法治,是人治。法律真空和“奴性”文化让人的灵活性非常大,权利任性和灰色收入是永远不可能完全杜绝的问题,所以企业要给关键位置上的员工一定的活动空间比如采购、财务,只要不那么夸张,大家就可以相安无事。在中国,大家表面上客客气气,恭恭敬敬,其实内在有一套内在的利益机制在掌握着人的各种行为。有些事只可做而不可说,有些事是只可说而不可做,要想看透每个人的行为,必须要用“利益分析法”:每遇见一件事,要迅速切割成不同的利益方,用每个人的切身利益推导每个人的行为,千万不要被他们满口的仁义道德所迷惑。

凡是坏事总是一时头脑发热就做成了,但凡好事反而前思后想、犹豫不决。凡是开始能让你爽的东西,最后一定会让你痛苦。比如美女、美食、美言、美丽的罂粟花,都能让人快乐到死。极致的快乐反而让人表情扭曲,比如性爱,每一阵快乐结束后都伴随一阵空虚凡是开始能让你痛苦的东西,最后一定也会让你快乐。比如良药苦口,忠言逆耳,寒门出贵子等等,只要你能忍受开始时的痛苦,接下来的生活会越来越顺畅。凡是让你成功的东西,一定会让你麻痹;比如那些成功经验和心态,一定会成为下一次成功的阻碍;凡是让你失败的东西,一定也会成为你的垫脚石,总有一天你会踩着它们成功。所以,中国的本质也是一个大平衡:所有强大的东西,都正在变弱;所有弱小的东西,都正在变强。所有的快乐都潜伏在痛苦,所有的痛苦都隐藏着幸福。物极必反,盛极而衰,月满必亏,否极泰来。

看穿规律

在中国,一切都是以人为本,最后所有的问题都是“人”的问题。无论你事情做的多么成功,如果不懂做人的道理,照样会一败涂地。你十次“做事”上的成功,也无法掩盖一次“做人”的失败。把事做好的同时,还要求你能搞定人,同时又不被人乱搞,这就是最大的成功。在中国,最厉害的本领不是你能力多强,而是如何通过牺性小利益而收获大价值,懂得舍小而取大,财散人聚,有舍才有得,这是做人的大道,远胜过做事的技巧。在中国,企业或团队只能拿出20%的智慧去做事,剩余80%的智慧都会用在内耗或内斗上,所以中国的老板往往比较累,他们除了开拓市场之外,必须大大量精力放在对人的治理和管理上,所有老板都想寻找一套合理的系统去维系企业的运转,结果往往是这些制度根本无法框定人,所有中国的老板只有事必躬亲,样样都管,很难做到放权。为什么大多数人活着那么累?归根结底是因为他们都太聪明,太会算计了,每个人都在努力向上,为了达到目标,可以不讲规则可以没有底线,在利益面前互相算计,在责任面前互相推诿,内耗严重,人人自危,人心向背。上天是公平的,越是好的东西,越能藏住坏的东西,人们的聪明和智慧,恰恰也承载了人们的丑陋和自私,这也是一种平衡。每个人都在往上爬,灵活应变的人更容易获得成功,面对那些为数不多的成功者,底层人们都是不服气的,他们要千方百计把那些爬上去的人拉下神坛。在中国,各种名著和传说里的神仙、妖魔都“人”变的,比如封神榜里的诸神,八仙过海,各显神通。中国オ是一个处处“以人为本”的社会,所有的问题到最后都是人的问题,是人的品格、修养、格局的问题。5000年的传统文化处处强调修身养性,5000年的社会变迁始终围绕“治人”这个最核心,时刻加强人在思想道德上的管理。这恰恰也是中国文化的高明之处,搞定人就搞定了一切,人对了一切都对这就是中国社会的基本定律。暮然回首,从某种意义来说,中国才是一个真正公平的社会,因为总有一只无形的手在维护着社会的公平。

颠覆传统商业模式的几何倍增学、区块链技术、批零摘挂单现货交易等等近年来在互联网经济中被广泛推广应用,技术或数学模型就好比一把双刃剑,可以是护身武器,也可以是杀人凶器,应用于好的方面就是生产力工具,参与者依靠自己的投资、辛勤劳作和真诚付出,得到相对等的回报,本身是合情合理合法的,但凡被滥用于非法领域,就会带来灾难,原罪并非技术工具本身,人性的弱点激发运营商或项目发起人的发心不好,恶意的起心动念才是真正的原罪。

商业的本质是交易加信贷,信贷的本质是周期性支付,支付的本质是建立信用,直销的本质是自用加分享,人品的本质是真诚做人、诚恳做事……现代商业必须是人性的回归!

任正非说过一句话:所有的生意终将死亡,唯有文化生生不息!

该如何理解这句话呢?

所有的生意终将死亡

当一个社会人人都是生意人的时候,就意味着人人都没有生意可做。

因为当竞争绝对充分的时候,一切利润都会无限接近于零。

同样的商品,一定会有商家卖得比你更便宜或者一定有新的平台诞生,上面的东西更优惠!

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如果说淘宝、天猫、京东革的是实体店的命,那么拼多多革掉的就是实体工厂的命。

淘宝自由买卖市场引发的价格战,让很多实体店渐渐消亡了,而拼多多引发的价格战,则引发了实体工厂的价格战,让众多工厂血淋淋的拼刺刀,很多工厂已经接近无利可图,苟延残喘。

美团、滴滴出行这种平台,则引发了餐饮店的的价格战。虽然很多餐饮店通过这些平台每天都有源源不断的订单,但是商家要不断的做促销才有销量,最后一算账,利润越来越薄。同样的逻辑,开车的司机,这一两年也只能赚到辛苦钱了,之前开滴滴的司机如今越来越多的人无事可做都去开滴滴打车了,叫车越来越容易,补贴越来越少,平台的抽成也越来越多。

如如今,平台和商家的关系是这样的:平台牢牢的卡住各大商家的脖子,永远只给商家息尚存的空间。当它们看你快要死的时候就稍微松一点手,让你喘口气,你一旦活的欢快了,就立刻卡紧你,撸你一把,让商家们“求生不得,求死不能。这就是商家的宿命。

最关键的问题是:拼多多也好,美团也好,滴滴也好,做得那么牛逼,它们自己也在亏钱,以拼多多的最新财报为例,Q3季度的净亏损高达23.35亿元,京东除了物流板块盈利外也同样亏钱。

商家不赚钱,平台也不赚钱。这些平台都是在从资本市场套利,如果哪一天资本市场泡沫破灭,那么整个商业体系将彻底变天。

那么各种互联网新经济怎么样呢?

共享单车等做共享经济创业前期可能拥有了几十万客户和大量消费者,但是仍然在烧钱,利润不足以支撑运营,有的因为融资不成功就关门了。

再以当下最流行的直播购物和很多网红或主播合作卖衣服虽然有几个亿的营业额,仍然还是亏钱。

再看看那些遍地做抖音、快手的短视频公司,虽然每天都有很高的曝光量,但是也就是看起来热闹而已,别人愿意看你装疯卖傻博出位但是并不会给你钱,空有流量,不能变现。

长此以往,预计大量做短视频的公司都会倒闭,因为它们中的绝大部分作品,仅仅能生产笑料,但并没有产生价值。

放眼四望,如今很多公司看似干得风风火火,每天忙得不亦乐乎,其实都是总速运转。

包括很多上市公司,情况又是另外一番有趣的景象,这里就不再描述了。

唯有文化生生不息

首先,我们要看清一个趋势,未来的时代,人都是依附各种平台而生存,社会的主要关系不再是人和人之间的关系,而是人和平台之间的关系。在各大平台上,每个人都是一个生产者,也是一个需求者,可以自由对接,但是每个人都和平台进行结算。

因此未来社会上大量游离态的不再是生意人,不再是商人,而是各种价值创造者,也是一个个独立的经济主体。

中国自古以来,从来没有像今天这样有那么多商人,几乎全民皆商,人人都在创业,当然这是特定阶段的产物。这个阶段很快就会过去,未来是个体崛起的时代,个体模式将取代传统的公司化模式。不是说未来不需要商业了,而是商业的业态进一步升级了。

其次,之前的商业价值靠有形的产品承载未来的商业价值靠无形的产品承载。

2020年全面建成小康社会,2035年基本实现现代化,中国经济突飞猛进,经济总量持续增长,人均GDP快速提升……千万不要只迷恋有形的产品了,这个世界早就进入产能过剩阶段了,社会早就不缺这些产品了。

未来我们缺少的是什么?是精神指导,是学习、是陪伴、是亲情、是体验、是宽慰、是包容,也是帮助选择,是放松娱乐,是身份属性等等这些无形的东西。

而且人类的物质越发达,人类的精神就会越迷茫空虚,越容易对无形的东西如饥似渴,比如精神认同和思想层面的东西,比如出行旅游与时间的节省和有效利用等等。

未来很多有形的产品都是不赚钱的,甚至可以是亏本的,但是它们承载的无形的文化属性却越来越值钱。

举个例子:美容产品的利润越来越小,但是美容的过程的利润越来越高;汽车的利润越来越小,但汽车的售后服务利润越来越高;书本的利润越来越小,但是开读书会缺越来越赚钱等等。

未来有形的产品,利润都会无限接近零。无形的产品,利润会不断膨胀。

未来社会的商业关系,不再靠有形的产品去链接,而是靠无形的文化去链接。科技虽然是冰冷的,但是可以被资本掌控的,只要有钱是能买到科技,唯有文化,才是未来一个公司的真正核心竞争力。

未来人与人最大的区别,就是文化属性的差别。

文化的高低产生了认知的高低,未来高认知的人将彻底掌控低认知的人。

因此,未来只有两个产业能挣钱,一个是服务行业,一个是教育行业。

当你不够强大的时候,你要服务别人,这就是服务业;当你足够强大的时候,你要教育别人,这就是教育业。

在这其中,产品只是一个工具,而不是价值本身。

通过文化提升自己的认知,再进一步提升自己的价值,オ是未来一个人的立足之本!

世界正在经历一个千年之大变局,这句话不是随便说说的。

商业,也正在发生一场翻天覆地的变化。

未来你所赚的每一分钱,都是你对这个世界认知的变现,你所亏的每一分钱,都是因为对这个世界认知有缺陷。

你再有天大的本事,永远赚不到超出你认知范围之外的钱,除非你靠运气,但是靠运气赚到的钱,最后往往又会靠实力亏掉,出来混,总是要还的,这是一种必然。
这个社会最大的公平就在于:当一个人的财富大于自己认知的时候,这个社会有100方法收割你,直到让你的认知和财富相匹配为每个人都活在自己的世界里。不同的是,认知越高的人,看事情就越客观,他们遵从本质和规律办事,负责操控世界的运转。而认知越低的人,看事情越主观,容易被表象迷惑,越容易有偏见,喜欢盲从,只能被操控。

在未来社会,就是“高认知”的人统治“低认知知”的人,低认知的人永远都会被高认知的人收割。提升认知,才是阶层逆袭的根本,也是谨防被收割的根本。
那么,究竟什么是高认知?比如我们来探讨一个问题:恋爱和婚姻的区别是什么?恋爱的本质是情感交换,而婚姻的本质是价值交换。
那么友情和爱情的根本区别是什么?友情经不起考验,经得起平淡;而爱情却经得起考验,却经不起平淡。这就是真正的区别,一语道破。
再比如,消费者想要的是好产品吗?或者说大众想得到的是真相或者价值吗?其实都不是。人们即不渴望看到真相,也不是在寻找价值,他们只是渴望被理解,渴望得到情绪安稳。所以千万不要把你认为的真相强加于人,也不要把你所认为的价值和好产品给他们,你只需要理解他们,抚慰他们,你就能大获成功,这就是商业的本质。
以上是两个认知的例子,人的认知一旦到定层次,就是要一眼看到本质,瞬间抓到要点。往往更容易驾驭生活,很容易取得成功。认知就像一坐监狱,我们的思维被牢牢的禁锢其中;人的思维被禁锢,人的视野就会变的狭隘,判断力和行动力都深受影响。人的认知一旦被打开,思维就会彻底打开不仅可以看到一个更加透彻和真实的世界,还可以轻而昜举的引领大众。无论是社交、恋爱,还是创业、投资,只有高认知的人オ能一眼看穿全局,而谁能先看穿全局,谁就能先主导全局。就像《教父》里的那句话:用一秒钟内看到本质的人,和半辈子也看不清一件事本质的人,自然是不一样的命运。我相信绝大多数人都会愿意,因为马上就能赚钱,多么落地的方案,我当然需要啊!然后当你把100块交给他的时候,他会告诉你:马上去找10个像你一样的傻瓜。看似如此合理,却又如此荒唐,这就是传销和很多骗局的本质。

对于赚钱来说,永远都是内行人赚外行人的钱。而对于骗局来说,永远都是高认知的人能骗到低认知的人。
当一个人讲的每一句话,都不能超出你的认知范围的时侯,他永远忽悠不了你。相反当一个人讲的话,句句都让你如梦初醒、醍醐灌顶,那么你就很容易被他牵着走。
那么,有知识、有文化的人就一定有高认知吗?未必!很多读书读到博士的人,照样轻而易举被人骗,因为有文化并不一定有オ华,有オ华的人并不一定有智慧。认知的本质是智慧,它比知识高两个维度。

未来不是人赚钱,而是钱找人。

财富永远都会流向最匹配他的人,就是那些高认知的人。未来的社会,只靠产品已经不再能赚不到钱,因为随着人类生产效率的提高,未来有形产品的利润都会无限趋近于零,甚至是免费供给的,到一定程度之后,有形的产品都只是文化的附属,未来只有靠精神指引才能赚到钱。因此,认知是未来社会的核心资本,认知就是未来社会的精神高地,无形的东西越来越能決定有形的东西。掌控未来世界的,是一群高认知的人,他们不仅控制商业的未来,也掌控了生命的未来。包括云端大数据等等,都是他们保持高认知的工具。“高认知”的人操控“低认知”的人,就像上帝操控人类一样,也像我们对付一群蚂蚁一样这就是“天地不仁,以万物为刍狗”的深刻闻述。当然,高认知的人,是正能量的,起心动念,发心要好,高认知是向善的,不是恶意的坑蒙拐骗玩小动作、耍小聪明。高认知的人往往会利用辛勤劳作或勤奋学习后掌握了的资源和工具,不断迭代自己的认知,不断宣导自己的合理性,从而时刻占领人类的精神至高地,来规避风险、引领潮流,从而获得合理该当的收益。

高认知也好,低认知也罢。不过说到最后,仍然忍不住想提醒一下大家,人生最难得的,不是你翻阅认知障碍之后看到了真正的风景。人生最难得的,是当你一览众山小之后,还能守住那颗初心。有时候想想,人算不如天算,机关算尽,反遭天谴!吃亏是福,憨厚老实才是一种真正的美德!善良如初,天真依旧。愿你翻越千山,归来仍是少年。

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