浅谈新形势下如何运用互联网、手机等新兴媒体开展群众工作

作者: 何朱必 分类: 我的论文 发布时间: 2016-07-11 10:56 ė views 6 155条评论

浅谈新形势下如何运用互联网、手机等

新兴媒体开展群众工作

何朱必

  摘要:新形势下运用互联网、手机等新兴媒体开展群众工作已经成为当前一项紧迫的社会系统工程,关乎企业改革发展稳定大局。做好职工群众工作需要提高运用网络新兴媒体做职工群众工作的能力,提高深入联系职工群众、服务职工群众、协调各方协力推进职工群众工作的能力。
关键词:群众工作;做深;做细;做实

 

2015年以来,互联网+、工业4.0等大趋势正快速推动着中国产业结构调整,产业创新、跨界融合等几乎改变了所有行业,一个新的生态系统逐渐形成。在网络浪潮的冲击下,信息的传播也没有时间和空间的限制,通过互联网,人们获取信息更加便捷,已经深深影响人们的政治思想和道德情感,其生活和工作方式都在发生深刻的变化,也使人们的世界观、价值观和人生观发生改变。如何提高工作效率、降低成本,如何激活个体、提升敬业度?如何在新形势下运用互联网、手机等新兴媒体开展职工群众工作,结合长期从事人事工作实际谈谈个人体会。

一、互联网、手机等新兴媒体职工群众工作的影响和挑战

随着网络的飞速发展,当下已是互联网时代,每年上网人群总数都成几何级剧增,网络改变着人们的工作生活方式和思维方式。群众路线是党的工作路线,一切为了群众,一切依靠群众和从群众中来,到群众中去。思想是行动的先导,思想对了头,一步一层楼。马云曾说,互联网不仅是一种技术和产业,还是一种思想和价值观。在网上走群众路线,关键是要树立互联网思维。其实互联网思维就是一种大众思维、兴趣思维,本质上就是民众关注热点、方便快捷获取信息或传递信息做到极致的一种看法。

针对国有企业职工群众而言,爱打听消息、关心职工福利、政策或一个时段的热点追踪讨论等等,职工思想活跃,接受新事物强,对互联网等新兴媒体兴趣极高,互联网作为传播信息的新媒体,已成为他们获取知识和信息的重要途径,并密切联系着他们的日常生活,为工作和生活带来便利。但在网络信息浪潮的冲击下,有些网站也经常向网民传播一些不健康、不文明的信息,甚至在内容上制造一些危言耸听的议论,造成极为恶劣的社会影响。从这一腐朽思想文化传播的渠道看,网络信息已成为不法分子制造传播黄赌毒的重要场所和载体。特别是近年来手机QQ及微信等沟通工具传递信息量剧增,全国每天上亿条信息被互相转发,好的方面是方便工作中快速沟通信息,从而提高工作效率;不好的方面是散布小道消息快,信息管理难控制、容易蛊惑人心,从而诱发职工群众集体上访、聚众闹事、破坏生产、罢工等不稳定因素,给我们做职工群众政治思想工作提出了更大的挑战,也是新时期我们亟待研究解决的突出问题。

二、从战略的高度重视互联网等新兴媒体的发展,充分利用这种形式,更多地、更强有力地做好群众工作

首先,强调树立互联网思维是群众思维。也就是信息受众是核心、是重心。网络是现实社会在虚拟空间的延伸,网络必然反映群众现实的需求、实际的诉愿,也包括意见建议。网络是个大空间,在法律法规的前提下,要允许网民说话,管理者要多一些耐心和包容。网络上不乏有益的建设性意见,不乏对组织措施的疑虑和不解,也都是群众的心声,需要管理人员吸纳。也就是要使“一切为了群众、一切依靠群众”向网络上延伸。

其次,互联网思维强调“互联互动”。从群众中来,到群众中去。“网络问政”就是一个很好的形式。当下,许多领导干部通过微博与网友交流、倾听呼声。也有媒体爆出,不少干部在“网络问政”面前丢丑,被网友问得哑口无言。这就需要官方对已经施行的政策进行反思,是不是从群众的角度出发,是不是宣传不够群众不理解,施政的结果是不是有利于群众,群众的怨言怨气化解的是不是到位等等。对领导干部来说,既要“网上”互动,了解民意。更为重要的是在“网下”实干,切实解决好群众关心的热点难点问题。这才是“互联互动”的核心要义。

最后,互联网思维强调“免费模式”。这是起源于商业里的“免费模式”。要赢得政治思想工作的主动权,必须紧贴职工群众实际,既坚持教育人、引导人、鞭策人,又要做到尊重人、理解人、关心人、帮助人。不断增强政治思想工作的质量和效果,切实把企业内部网络信息平台建设好、利用好、管理好,大力推广和传播健康向上的网络文化,利用科学,健康的网络文化为企业各项工作又好又快的发展奠定良好的政治思想基础。走群众路线,出发点和落脚地要放在为群众谋福利、干实事、干好事上。这样才能赢得群众心底里的赞许和支持。

三、把握网络媒体特点、顺应网络新兴媒体发展规律,把利用网络媒体做群众工作做深、做实、做细,实现企业管理职工群众有效沟通、良性互动从职工群众的角度想问题、作决策、办事情,以提高工作的针对性和实效性

  新形势、新常态下,如何运用网络媒体了解民意、开展工作,使网络成为传播正能量和促进人们精神生活健康发展的绿色空间,已经成为当代领导干部的一门必修课,衡量领导干部治理能力和水平的重要依据,各级管理人员特别是领导干部务必不断提高这项本领,从职工群众行为习惯和心理变化出发,更好地与广大职工群众有效沟通、良性互动,真正做到从群众中来到群众中去,让网络媒体成为与群众沟通的快车道。

1.对建设性意见要及时吸纳通过网络媒体,安排熟悉政策制定与执行的专门人员对群众提出的建设性意见予以积极回应,对富有价值的建设性意见要进行细化分类,再组织相关领域专业人员对该建设性意见进行论证评估,对于符合发展规律的建设性意见应当及时吸纳,并积极对意见提出者做出回应,给予适当的物质或精神奖励,推动决策在走网络群众路线的过程中更“接地气”,推动执行在走网络群众路线的过程中更受欢迎。

2.对困难要及时帮助网络平台是社情民意的“晴雨表”,通过手机QQ及微信等网络新兴媒体,积极收集群众诉求,及时受理和解决有关职工群众关心的热点难题,尤其是对于反映上来的职工群众在生活中的困难,务必认真落实工作,给予帮助。同时,还要及时进行反馈,与受助人建立长效联系,争取“治标更治本”,从困难源头解决困难群众面临的问题。

3.对不了解情况的要及时宣讲解答。走好新形式下的网络群众路线,要做好网络舆论宣传讲解工作,延伸好网络舆论阵地、巩固好网络舆论阵地。网络时代在给人们带来快速高效便捷的同时,纷繁复杂的信息也是泥沙俱下,让人无法适从甚至难以辨识。尤其对于涉及职工群众利益的福利待遇、政策的制定与执行,极其容易出现“好心办坏事”的局面。面对这种情况,领导干部应把握好网络舆论宣传讲解工作,积极利用网络媒体平台发声,针对人民群众不了解且反应强烈的情况,做好详实、准确的回应工作,在宣传讲解过程中,针对人民群众不了解的“点”逐条解答,以期获得人民群众的理解与支持。

4.对怨气怨言要及时化解要切实加强网络舆情监控与研判,建立健全舆情引导机制,打开职工群众情绪发泄出口,及时化解怨气怨言。利用网络舆情监控与研判,在发现网民集中性非理性言论时,发现苗头与倾向要主动应对、及时疏导,坚持及时准确、公开透明、开放有序的原则,防患于未然,同时要因势利导,寻找怨气怨言的根源,打开网民情绪发泄出口,引导舆情走向理性状态,在平等对话交流的互动中整合利益诉求,积极发挥矛盾调和作用,全面压缩负面情绪,将网民关注点与表达方式引导到健康理性的轨道上来,在走网络群众路线的过程中化解怨气怨言,构建和谐社会秩序。

5.合理使用网络媒体提高工作效率。随着个人电脑或手机QQ及微信等广泛应用,实实在在方便了大家日常工作信息传递,大大提高了工作效率。网络拉近了人与人之间的距离,虚拟情感世界的网络沟通,减少了人与人之间的隔阂,日新月异的网络媒体颠覆了人们传统的一切沟通方式,如今,人们越来越离不开网络了。但我们也不能夸大网络作用,工作中过份依赖QQ干活,少数管理部门经常出现不加思索也不整理文件资料,就随便一个QQ传递下达业务,网络的方便更加助长了这些职能部门的傲慢和慵懒工作作风。我们不能以图方便,把原本网络的利好变成了不负责任的推手,随便用电话机干活、QQ干活,无论是因工作中疏忽大意忘记通知到位,还是懒于面对面疏通缓解工作中的矛盾,出了问题也都怪QQ闯的祸,业务差错都推给了QQ等网络媒体。

6.努力提高深入联系职工群众的能力。民情民意是作决策、定盘子的基础,是抓好各项工作的重要依据。深入群众,是做好群众工作的前提。工会最大的优势是密切联系职工群众,最大的危险是脱离职工群众。提高深入群众的能力,就是要解决真正深入的问题,而不能把下基层当成例行公事,甚至是摆样子。工会干部只有深入到职工群众当中,与职工面对面、手拉手、心贴心,说职工听得懂的话,听职工最想说的话,真心了解职工的所思所想,才能与职工群众的需求“同频”,与职工群众的呼声“共振”。要善于向职工群众学习,这是做好群众工作的基本前提。广大职工群众生活在基层,最了解现实,最了解实际,在他们中有成千上万个“诸葛亮”。只有向他们学习,工会工作才能符合实际、符合规律,才能避免“瞎指挥”、“乱决策”。

我们只有把握网络媒体特点、顺应网络新兴媒体发展规律,把利用网络媒体做群众工作做深、做实、做细,实现企业管理与职工群众有效沟通、良性互动,从职工群众的角度想问题、作决策、办事情,以提高工作的针对性和实效性。直接面向一线职工群众,深入地了解职工的利益诉求、掌握职工的思想动态,及时妥善地解决职工关注的热点难点问题、化解矛盾纠纷,积极主动为广大职工办实事好事,真正在工会和职工之间架起一座密切联系的桥梁、开辟一个良性互动的渠道,赢得了广大职工群众的拥护和支持。

“善治必达情,达情必近人。”领导干部在与职工群众沟通交流时,不仅要懂群众心理、会网络语言,还要有为民情怀。懂群众心理,就是要懂得网络心理学,摸准职工群众的心思,有效对话,巧妙引导;会网络语言,就是要修炼网络沟通艺术,善用通俗易懂的网言网语,不摆架子、不装腔作势,让职工群众愿意听、喜欢听。

有为民情怀,就是要以“视民如伤”的态度回应职工群众诉求。不论是对企业工作提的建议还是对领导干部个人提的意见,不论是和风细雨的还是逆耳忠言,无论是被“点赞”“灌水”还是被“拍砖”“差评”,都要热情欢迎、倾情研究、真情解决。

网络无疆、言行有界,人心向背、事关成败。顺应时代大势,掌握好网络工具走好网络新兴媒体群众路线,我们就一定能形成最大公约数、画出最大同心圆,为实现两个一百年美丽的“中国梦”夯实思想基础和群众根基。

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